News from Andy

Getting Personal

Author

Andy Bryn
July 18, 2025

Read time 5 min

Amazon Unwrapped featuring Andy

Welcome to Amazon Unwrapped, a weekly newsletter where we feature a different Amazon expert each week to give you a fresh perspective on the platform from different viewpoints, with real actionable advice straight to your inbox.

TLDR

  • I took 2 months off from the newsletter to build a Saas tool for Amazon sellers, brands, and agencies

  • The tool is a content library of the top brands on Amazon + monitoring of any ASIN that alerts you when any of the content gets changed

  • The tools removes the painful and time-wasting activity of flicking through listings as you want to keep an eye on competitors and also your own ASINs

  • Have a look here https://stibbly.com/

In partnership with Stibbly

Stibbly is a content library of the top brands on Amazon and allows you to get notifications when the content changes for any product you care about.

 

Introducing Andy

Hey it’s me Andy. This is my newsletter and this week I write about the new tool I’ve been working on with my amazing dev and co-founder.

  • Getting Personal

    • I’ve always had a side hustle interest (re-selling items on eBay, drop shipping shopify stores, I even tried creating a sock brand and an outdoor lifesyle brand). What took me forever to understand is that if I pursued projects that I thought would just get me some quick cash (eBay artitrage) or just stuff that I thought was cool (outdoor lifesyle brand) I would never have something sustainable. What took me longer than most to understand is that I have to provide something of value to other people. To the readers of this newsletter this will be a painfully obvious and generic revelation but it hits us all at a different time ok.

    • I have 3 kids and one on the way and a demanding (but rewarding) 9-5. During early mornings, late nights, or the odd hour on a Sunday I’ve been building Stibbly to satisfy what used to be my side hustle itch but is now a genuine passion to build something of value.

     

  • What is Stibbly?

    • Stibbly is a content library of the top brands on Amazon and monitoring tool.

    • One tool that allows sellers, brands, and agencies to understand and monitor the content strategy of any brand or product they want.

    • Use it for inspiration, competitor monitoring, and monitoring your own ASINs as well as we all know it’s super annoying when Amazon changes your own product’s content without any notification

  • Who is it for?

    • Sellers: keep an eye on your product details. If you have a small catalog, any product change without you knowing can have huge impact

    • Brands: The bar for brands to be on the ball is higher than ever. Nothing worse than your CEO flagging issues on your product pages because Amazon decided to change your titles. Also keeping an eye on your competitor activity has actual impact and also makes your amazon team look good.

    • Agencies: Use Stibbly as a tool to monitor their top client’s products as a perk to not only help the brand but also help retain them. Use it as another arrow in your quiver as you make pitches to teams as well that you will take on content monitoring for them.

  • Stibbly in action:

Calendar view captures all content changes

browse changes by type from our content library

Scroll through brands like Apple, Nike, and Dyson to see their content strategy

  • Wrapping up I want to say a huge thank you to all of you who provided support and feedback as Seb and I built this.

    Lots of love, Andy